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avatar for Soumya Sriraman

Soumya Sriraman

BritBox LLC.
President (CTPiX Speaker)
In February, 2017, Soumya Sriraman was appointed North America President, BritBox, a joint venture between BBC Studios, the commercial arm of BBC, and ITV, the UK's biggest commercial broadcaster. Sriraman is responsible for the overall strategy and operation of BritBox, with a focus on bringing the best British content to the service through acquisitions, licensing, co-productions, and key partnerships, with an emphasis on reach, engagement, and retention.