Jim Rüggeberg is an entrepreneur with passion for new technologies and product development. After his studies of business administration at FU Berlin, he worked 17 years in different managing positions, in sales, marketing, innovation management, and recently as CEO of an international premium tool brand with a € 250 million turnover. In 2013, he and his brother Julien founded Illusion Walk as an comprehensive provider of technology, content and service for large scale VR platforms. Next to business solutions they develop high immersive team adventures for the entertainment sector.