MediaTech Con *CTPiX18 + VR NOW Con

This workshop is aimed at visionary people! Economic, social and ecological aspects are becoming more and more important. XR offers new ways to involve people. We will develop new ideas and potentials with immersive media. The goal? A roadmap for a better life.

This is about? This workshop is about innovation development for XR and VR in speed format. Here you will find tools and teams to develop new project ideas for XR and VR. Choose your industry, whether advertising, urban infrastructure, education or creative industry. We have one goal. The ideas should improve our life and have a social, economic or ecological impact. From here on, we develop business model approaches, perhaps even disruptive ones. You will be surprised what we are able to develop in just 2 hours.
What method do we use? The method is called Open Innovation. In changing teams you build up on the ideas of others. For that you put the consumer needs in the center. Based on this we develop a business model approach. Method kit:  Open Innovation, Design Thinking, Value Proposition Design and Lean Canvas (Osterwalder).
Am I suitable? Previous knowledge about tech, immersive storytelling or product development is not required. But beware: you are only successful if you are open to new thinking. Out of the box thinking is urgently needed.
How many persons? 16 or 20 people – you work in groups of four people.
What do I have to bring? Yourself, with all your creativity, knowledge and ideas.

The Potsdam-based school of design thinking at the hasso-Plattner-institute will hold the ¨Visualisation of logistics¨ workshop on the first day of MediaTech Con. The Hamburg Port Authority (HPA) and Lufthansa Industry Solutions (LHIND) will present current challenges in logistics during the workshop and then have the participants work on them under the instruction of coaches from the dschool following the design thinking approach. the results of the workshop will be discussed with other projects on 15.11. at the
panel on smart logistics and mediatech. Please note: participation is possible only after prior registration.

As content producers increasingly deliver more content to more markets in more languages and more formats, the spiralling complexity of workflows and scale of storage required is becoming a limitation to productivity. The Interoperable Master Format (IMF) promises to deliver significant efficiencies to content mastering, versioning and storage. The DPP and SMPTE recently published TPS 2121:2018 IMF Application ProRes (DPP), delivering an IMF specification tailored to the needs of broadcasters and online content providers, and the DPP is now working with producers, distributors and technology vendors to deliver successful implementations. Join Mark and Rowan to learn about the business benefits that IMF brings, the tools it provides to enable those benefits, and to reflect on where we are in the industry's journey to realising them.