MediaTech Con *CTPiX18 + VR NOW Con

Digital technology has turned business upside down, leaving markets more complex, chaotic and competitive than ever before. On the other hand, these disruptive technologies produce vast amounts of valuable information about performance of countless activities, across production, marketing, distribution and logistics. All the while, new innovations in IoT, AI and blockchain are creating new ways to gather information and turn it into insights. In a bid to survive, countless companies are embracing the promise of data by becoming early adopters of new data-focused sciences, strategies and tools to thrive in the chaos created by rapid technological advancement.
But can the insights of big data really give companies a competitive edge in our technologized world? Or will they come with financial, social and cultural risks that we simply aren’t prepared for? In this session, experts at the cutting-edge of digital media and big data will take a critical look at the intersections of their disciplines today in order to parse what these developments mean for the future of our industries.